At Gal Fashion I was a graphic designer, visual merchandiser, and stylist. I had to understand stories with store product to create harmony with the image of the brand. Create content to market department as well contribute to my own independent craft. I developed and executed marketing campaigns across digital and in-store channels, including social media content creation, email promotions, product photography, and visual merchandising. My work showcased new collections, highlighted featured designers, and communicated the boutique’s brand aesthetic to attract and retain clientele.
